Smart city growth is built on four pillars known as SMAC, the acronym for Social + Mobile + Analytics + Cloud.
odern organizations are looking for ways to interact with their customers (and employees) using Social Media and technology. Beyond marketing messages aimed at promoting products and services, Smart cities can use social media to interact with citizens, get their views, and announce changes affecting residents. Adequate and well-planned use of social media facilitates Smart City management. It also helps the city to be perceived as transparent and accessible in the eyes of citizens who have the means to make their demands heard by decision-makers.
The general availability of Internet access, the growth of public and private Wi-Fi networks, and the availability of affordable data connection offerings enable citizens to easily adapt their behavior to smart cities. All this access, increasing use and the spread of M2Ms feeds big data. To efficiently manage smart cities, it is necessary to know how to maximize the information provided by the big data. People are expected to generate 366 Exabytes of data per year in 2020 (Cisco). When we look at IBM data, we see that 90% of today’s data was created in the last 2 years. This insight; information pollution, traffic, waste management, lighting, other data analysis and more realistic estimates can help make the right decisions.
Smart city services advance through the cloud. The need for continuous updating of data in real time makes cloud models the only possible possibility. Take the connected parking services. Citizens and park attendants can determine, via mobile devices such as parking meters, which issue parking receipts, whether a vehicle is allowed to exceed a certain amount of time or not. This model is partially applicable to many urban services that require citizen interaction and can benefit from real-time realization.