Science is an intellectual and practical activity involving the systematic study of the structure and behavior of the physical and natural world through observation and experimentation.

Science; works in the systems of laws of physics, thermodynamics, mathematics, electricity (such as Ohm’s law), Newton’s law of motion and chemistry. Scientists can apply these laws to understand why certain actions lead to certain consequences. In many disciplines, it is critical for scientists to know why something will occur.

Advertising Google conquered the advertising world with nothing more than applied mathematics. It didn’t pretend to know anything about the culture and conventions of advertising – it just assumed that better data, with better analytical tools, would win the day. And Google was right.

With a wide range of detailed data and high-power analytical tools available, it is possible to determine what works without worrying about why it works. Perhaps in the case of human behavior, there is no law that can be used to understand (or code) why people are performing certain actions under certain circumstances.

Internet of Things (IoT) requires organizations to understand and code why certain inputs lead to predictable results. For example, it is critical for manufacturers to understand why and why certain components of a product are most often broken down by trying to solve the following questions.

Was it the error caused by the materials used to create the component?

Is it design or error?

Were there any steps omitted during installation or maintenance?

As we enter the IoT world, we will begin to see increased collaboration between analytics and physics.