Digitalization has begun to experience much consideration from organizations all over the world as it produces superior advantages to a wide range of companies. Digitalization of goods and services is a fast-moving, global megatrend that is basically transforming existing value chains over management and public sectors. When the digital transformation and the changing buying behavior of consumers are combined, businesses are looking for ways to quickly transform the traditional model they use in production and distribution into advanced technologies to gain a competitive advantage over their competitors. However, enterprises take action according to this. The vision of the future has some basic components. These phenomena; Mobile Applications, Big Data, Augmented &Virtual Reality, Machine to Machine, Internet of Things, Artificial Intelligence, Industrial Internet and Industry 4.0. Industry 4.0, which has almost the same principles as digitization, includes these technical components.

Each business looks to be going digital: digitalization universal information and communications technology have infused content, channels, and transactions. Processing of digital information in every sector develops rapidly. Thereby deeply shifted the way in which companies co-operate, compete and communicate. Retailers, manufacturers and logistics operators can achieve higher efficiency by interacting with digital transactions, even when reporting plans and forecasts. Digitalization can greatly reduce cost-sharing among organizations marketing plans and projected sales forecasts. As described before, Big Data is used to aid decision-making, to more correctly forecast, and to eventually optimize businesses. Demand forecasts, capacity estimates, and pricing are no longer characteristic of skills and instinct. It is the result of a scientific data science capability supported by high-level software and time series.

On the other hand, digital technologies push the limits of productivity and make productivity increases beyond traditional methods. Digital technologies have the potential to increase efficiency in processes such as resource utilization and process management, asset utilization, labor productivity, stock management, quality management, supply-demand balance, time to market, services (after-sales services, etc.). Digitalization creates value at many points in the company value chain from value development to R&D and innovation, supply chain management to sales and marketing functions.

Digital transformation is a journey that needs to be constantly improved and the main item in the coming period is the processing of data and data. Most company executives say more innovative products and services will come from this area. Despite the speed of digitalization, it is always emphasized that it is human at the centre and that digital innovation should be done to provide the best experience to the customer.

It can be said that the biggest change created by digitalization is to be more customer oriented. Because of the digitalization and big data analytics, customers can now predict the trends of shopping in the footsteps, the right products and services can be offered to customers when they need it. The customer can be distinguished from the other at every point where he touches the companies and can stand out in the sector if he is able to offer suitable products and services.

Kaizen takes your company one step forward as your company’s innovation solution partner with the digital transformation solutions it has developed. It allows your company to approach global contacts and increase the rates of its sales.

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