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Read Kaizen’s latest updates and articles.
Delve deeper into the topics that matter to your industry and stay informed about the latest developments in the dynamic world of loyalty management and digital solutions. Discover what awaits you on this page!
May 21, 2025
The Loyalty Lifecycle - Part 3: Turn Data into Power-Ups
Explore the power of loyalty data, learn what to track and what to improve when it comes to loyalty metrics.
April 16, 2025
The Loyalty Lifecycle - Part 2: Getting to Know the Dynamic Nature of Customers
Discover how to build flexible, future-proof loyalty programs by truly understanding your customers. Explore key personas in Part 2 of The Loyalty Lifecycle blog series.
March 19, 2025
The Loyalty Lifecycle – Part 1: Understanding the Customer Journey
Discover the loyalty lifecycle of customers. Learn the basics of customer loyalty, purchase behaviour and what motivates them. Explore why loyalty programs fail.
February 18, 2025
Cracking the Code: How Big Brands Nail Loyalty Programs
Loyalty programs have evolved from being optional extras to essential components of customer engagement strategies in nearly every industry. As consumers increasingly demand personalized experiences and immediate rewards, brands are challenged to move beyond traditional point-based systems. But how do global leaders like Coca-Cola, Algida, Nestlé, and Ferrero manage to excel in this space?
February 10, 2025
Building a Minimum Viable Product (MVP) for Loyalty Programs: A Strategic Approach
Discover what Minimum Viable Product (MVP) is and why it is necessary for loyalty programs. Learn the differences between a demo, prototype and MVP.
January 17, 2025
What is the Role of Seasonal Rewards for Loyalty Programs?
Seasonal rewards come with unique opportunities when executed thoughtfully and at the perfect moment. Holiday campaigns leverage the spirit of togetherness and the element of surprise to create emotional connections and build loyalty in a way that resonates deeply.