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Read Kaizen’s latest updates and articles.
Delve deeper into the topics that matter to your industry and stay informed about the latest developments in the dynamic world of loyalty management and digital solutions. Discover what awaits you on this page!


August 22, 2025
How to Turn a One-Time Latte into a Lifelong Habit: Coffee Shop Loyalty
Learn how successful coffee shops use loyalty programs to generate revenue and increase it’s customer base.

July 22, 2025
Level Up Your Loyalty: A Gamification Playthrough
Explore how gamification can level up your loyalty program. Learn from brands like Duolingo and Xbox, and unlock your own Secret Ending!

June 19, 2025
Gen Z’s Loyalty Language is Green: Are You Speaking It?
Gen Z is speaking the language of green loyalty. They care and invest in sustainable loyalty. Are you making progress? Let’s explore!

May 21, 2025
The Loyalty Lifecycle - Part 3: Turn Data into Power-Ups
Explore the power of loyalty data, learn what to track and what to improve when it comes to loyalty metrics.

April 16, 2025
The Loyalty Lifecycle - Part 2: Getting to Know the Dynamic Nature of Customers
Discover how to build flexible, future-proof loyalty programs by truly understanding your customers. Explore key personas in Part 2 of The Loyalty Lifecycle blog series.

March 19, 2025
The Loyalty Lifecycle – Part 1: Understanding the Customer Journey
Discover the loyalty lifecycle of customers. Learn the basics of customer loyalty, purchase behaviour and what motivates them. Explore why loyalty programs fail.