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Read Kaizen’s latest updates and articles.

Delve deeper into the topics that matter to your industry and stay informed about the latest developments in the dynamic world of loyalty management and digital solutions. Discover what awaits you on this page!

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February 18, 2025

Cracking the Code: How Big Brands Nail Loyalty Programs

Loyalty programs have evolved from being optional extras to essential components of customer engagement strategies in nearly every industry. As consumers increasingly demand personalized experiences and immediate rewards, brands are challenged to move beyond traditional point-based systems. But how do global leaders like Coca-Cola, Algida, Nestlé, and Ferrero manage to excel in this space?

February 10, 2025

Building a Minimum Viable Product (MVP) for Loyalty Programs: A Strategic Approach

Discover what Minimum Viable Product (MVP) is and why it is necessary for loyalty programs. Learn the differences between a demo, prototype and MVP.

January 17, 2025

What is the Role of Seasonal Rewards for Loyalty Programs?

Seasonal rewards come with unique opportunities when executed thoughtfully and at the perfect moment. Holiday campaigns leverage the spirit of togetherness and the element of surprise to create emotional connections and build loyalty in a way that resonates deeply.

January 05, 2025

Co-Creation Loyalty Programs: The Future of Customer Engagement

In this blog we will explore what is co-creation loyalty programs, how big companies use them to their leverage, and which business models can benefit from co-creation loyalty.

December 18, 2024

5 Strategies to Maximize Holiday Sales

The holiday season is a powerhouse for consumer activity. What begins with the frenzy of Black Friday and Cyber Monday seamlessly transitions into a month of steady shopping momentum, culminating in the festive buzz of Christmas and New Year.

December 17, 2024

Loyalty Program Guide for Convenience Stores

Discover the importance of loyalty programs for convenience stores and how they can boost customer retention and revenue. Explore successful collaboration examples with big brands and local businesses.

November 18, 2024

Not Just One Day: Black Friday Loyalty Strategies for Year-Round Shoppers

In this blog, we’ll explore effective loyalty tactics that work not just for a day but all year round, setting the stage for your brand to shine well past the holiday season.