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February 18, 2025
Cracking the Code: How Big Brands Nail Loyalty Programs
Loyalty programs have evolved from being optional extras to essential components of customer engagement strategies in nearly every industry. As consumers increasingly demand personalized experiences and immediate rewards, brands are challenged to move beyond traditional point-based systems. But how do global leaders like Coca-Cola, Algida, Nestlé, and Ferrero manage to excel in this space?