In 2020, Coca-Cola faced a pivotal challenge: Its promotional strategies were anchored in outdated, offline methods. Customers primarily engaged through traditional promotions, such as free 1L Coca-Cola from 2.5L bottles.
This approach lacked engagement, failed to leverage first-party data, and missed out on opportunities for meaningful customer interactions.
To address these challenges, Coca-Cola partnered with Kaizen Technology. Together, they launched the DahaDaha app, revolutionizing their approach.
Results:
- 10x Increase in collected first-party data
- 50% Reduction in operational inefficiencies
- Market Share Growth notably increased
Read the full case study to explore the innovation behind the DahaDaha app.
Discover how Kaizen Technology can drive similar results for your business. Contact us to learn more!
