In 2020, Coca-Cola faced a pivotal challenge: Its promotional strategies were anchored in outdated, offline methods. Customers primarily engaged through traditional promotions, such as free 1L Coca-Cola from 2.5L bottles.
This approach lacked engagement, failed to leverage first-party data, and missed out on opportunities for meaningful customer interactions.
To address these challenges, Coca-Cola partnered with Kaizen Technology. Together, they launched the DahaDaha app, revolutionizing their approach.
Results:
- 10x Increase in collected first-party data
- 50% Reduction in operational inefficiencies
- Market Share Growth notably increased
Do you want to know the detailed insights behind the success of the Coca-Cola Loylty App? Download the full case study to explore the innovation.
